This program is offered at the following college:

  • Kitabi College

This module describes the knowledge, skills and attitudes required to manage Tour and travel Company Operations. Emphasis is on planning for the tour and travel company, coordinating tour and travel company operations, evaluating tour and travel company performance and managing company resources.

Welcome to the World of Digital Marketing for Tourism

Tourism is more than destinations; it’s about stories, experiences, and connections. In today’s digital era, the way we tell those stories determines how far they travel and how deeply they resonate. Over the next sessions, we’ll explore how to harness the power of digital marketing to not only reach audiences but inspire them to pack their bags and go.

This module describes the knowledge, skills and attitudes required to manage Tour and travel Company Operations. Emphasis is on planning for the tour and travel company, coordinating tour and travel company operations, evaluating tour and travel company performance and managing company resources.

The purpose of this module is to equip the students with the necessary knowledge, skills, and right attitudes towards integrating technology in tourism. By integrating technology into tourism, the industry intends to provide improved tour and travel services that leave everlasting experiences. The overall goal of the course is to leverage innovative solutions to address key challenges that hinder tourism industry development and sustainable destination management. Through the strategic application of technology in tourism, destinations can meet the evolving needs of modern travellers while contributing to the growth and resilience of the tourism industry as a whole.

 

This module describes the knowledge, skills and attitudes required to effectively manage tour package performance. At the end of this module, the learner should be able to manage product development, implementation and assessment of the performance of a tour package.

This module is aimed at equipping trainees with the necessary knowledge, skills, and right attitudes needed to run tourism destinations in a smart way. Through the course, the trainees will be able to explore the smart tourism concept, assess tourism destination readiness and maturity, and finally develop a roadmap towards smart tourism.