The module (CCMBM 601) Business Management provides a comprehensive foundation in managing a business entity, structured around four core areas: business development, finance, human resources, and marketing. It begins by teaching learners to analyze the business environment, create development plans, and mobilize resources, covering entrepreneurship, financing options, and growth strategies. The finance unit focuses on budgeting, monitoring transactions, preparing financial statements, and evaluating profitability through ratio analysis. Human resource management covers structuring HR functions, recruitment, induction, improving labor efficiency, and conflict resolution. Finally, the marketing unit addresses market segmentation, developing and implementing marketing plans, applying promotion strategies, and coordinating sales and after-sales services to build customer loyalty. Overall, the course integrates practical tools and strategic frameworks to equip learners with the holistic skills needed to effectively manage and grow a business in a dynamic environment.
- Enseignant: URWIBUTSO Nicole