The purpose of a hospitality marketing module is to teach students how to attract, satisfy, and retain customers for businesses like hotels and restaurants by covering core concepts (product, price, promotion, place), strategic planning, market analysis (segmentation, targeting, positioning), digital marketing, and building loyalty, all within the unique context of the service industry to drive revenue and build brands.
This module describes the skills, knowledge and attitude to be acquired by the learner to implement a marketing plan. The Learners will be able to Market services and segmentation of the market analyze the marketing environment, develop and promote the Product, Implement Pricing strategies and probe the market and distribute the product.
- Enseignant: HABUMUREMYI Faustin