Through Rwanda tourism policy, the tourism vision is clearly stated ” Through well
managed marketing, development and public-private partnerships, Rwanda will become 
established as a leading wildlife and eco-tourism destination and a regional conference 
hub, with a high quality, diversified tourism product that makes a growing contribution 
to the overall socio-economic development of the country.” Reaching this set vision, 
requires Rwanda to have a well trained competent workfore who are able to establish 
local destination that responds to overall country tourism vision. This module of 
establishing a tourism destination, will equip learners with the ability skills, knowledge 
and attitude required to assess tourism market potential, develop a destination plan and 
finally implement correctly the plan developed.