Corporate Communication and Public Relations

This module describes the skills, knowledge and attitude required to design public relation and corporate communication, engage in social media interaction and management, manage customer relation. By the end of this module, the student will be able to define functions of corporate communication and public relation, describe emerging technology in corporate communication and public relation, analysis of social media analytics, leveraging social media. students will also be able to identify customer relations management process and provide customer relations management links in e-Commerce.