Hospitality Marketing

Purpose statement

This module" Hospitality Marketing" describes the skills, knowledge and attitude to be acquired by the learner to implement a marketing plan. The Lerners will be able to market services, segment  the market , analyze the marketing environment ,develop and promote the Product, implement pricing strategies and probe the market , and distribute the product.

Learning Objectives

By the end of this course, each student should be able to:

• Identify effectively the characteristics of marketing of services
• Identify correctly the target market
• Profile appropriately the target audience’s behavioral foundations
• Analyze correctly the market environment
• Analyze properly the external environment
• Analyze appropriately the internal environment
• Define correctly the product
• Categorize appropriately the product
• Apply appropriately the Process of new product development
• Implement appropriately varied promotional techniques
• Define correctly pricing terminologies
• Identify correctly pricing techniques
• Calculate the pricing of hospitality services
• Audit appropriately the market
• Identify correctly the methods of market distribution
• Apply effectively the process of market research